Demand for organic food through retail sales has been growing strong in the U.S. and is expected to continue to expand, outpacing the sales increase of comparable conventionally produced food and nonfood items. According to the Organic Food Association, the easing of the recession, and consumer’s increasing desire for convenience products are factors that have contributed to the sustained retailed organic food market growth since 2011.
Consumers prefer organically produced food because of their concerns regarding health, the environment, and animal welfare. However, producing and consuming organic foods should go beyond healthy eating and being environmentally conscious; it should also entail becoming and being:
- as makers/food producers/retailers: active advocates and testimonies of genuine work directed to training and recognizing above fair prices to farmers, and preserving our habitat and biodiversity
- as consumers: participants and contributors to allowing farmers to stay in sustainable farming and develop their communities, providing women in the fields and supply chain, especially in developing countries, direct access to economic rewards, and being caretakers and builders of a sustainable planet
Businesses that embrace the above principles when making/producing/selling organic products will certainly be better positioned when being assessed regarding their real mission/impact. Retailers and consumers should be more selective when it comes to choosing which organic products to sell/buy in order to align preachment and practice.